THE 5TH IS A CONTEMPORARY AND CONSCIOUS FRAGRANCE STUDIO, FOUNDED IN 2019 BY BROTHER AND SISTER, GEORGE AND HANNAH.

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WITH ROOTS IN NEW YORK, LONDON AND GRASSE, THE 5TH IS INFLUENCED BY THE RICH AND DIVERSE CREATIVE CULTURES THAT FILL THESE LOCATIONS WITH LIFE. UNITING ART AND DESIGN WITH THE SENSES, THE 5TH FRAGRANCES AWAKEN DEEPER SCENT-MEMORY ASSOCIATIONS AND INSPIRE THE AESTHETE WITHIN US ALL.

 

THE 5TH USES THE HIGHEST QUALITY INGREDIENTS AND MATERIALS TO CREATE SCENTS INTENDED TO RID US OF THE NOSE-BLINDNESS THAT PROHIBITS US FROM EXPLORING THE DEPTH OF OLFACTION; FOUNDED TO CREATE SCENTS THAT PROVOKE VISCERAL EXPERIENCES THAT CANNOT BE IGNORED.

 

TO DO THIS, THE 5TH EMBRACES THE BRILLIANCE OF SAFE-SYNTHETICS ALONGSIDE SAFE NATURAL INGREDIENTS TO DESIGN UNIQUE MOLECULAR COMBINATIONS BEYOND NATURES PALETTE. IT IS A COMMON MISCONCEPTION THAT SYNTHETICS ARE MORE HARMFUL THAN NATURAL INGREDIENTS. IN FACT, AT THE 5TH WE PURPOSEFULLY USE SAFE-SYNTHETICS AS A SAFER ALTERNATIVE TO MANY PROBLEMATIC NATURALS. BEYOND THIS, THE USE OF SAFE-SYNTHETIC INGREDIENTS ARE AT THE HEART OF OUR SUSTAINABLE PRACTICES. 

 

WE CAREFULLY CURATE OUR FRAGRANCES WITH INGREDIENTS THAT ARE: PARABEN FREE; PHTHALATE FREE; FORMALDEHYDE FREE; SUSTAINABLE; RESPONSIBLY SOURCED; CRUELTY FREE; VEGAN AND IFRA COMPLIANT.